1. Introduction
Trend Sole, operating as Trend Sole ("we", "us", "our"), is committed to protecting your privacy. This Privacy Policy describes how we collect, use, store, and protect your personal information when you visit our website (https://trendsole.store) and make purchases from us.
This policy is compliant with the Information Technology Act, 2000, IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, and the Digital Personal Data Protection Act, 2023 (DPDP Act).
Entity: Trend Sole
Address: India
Contact: info@trendsole.store
2. Information We Collect
Personal Information: Name, email address, phone number, shipping address, billing address, and pincode provided during checkout or when you contact us.
Order Information: Products purchased, order value, payment method (COD/UPI), delivery details, and order history.
Technical Information: IP address, browser type, device information, operating system, pages visited, and referral source — collected through cookies and analytics tools (Google Analytics).
3. How We Use Your Information
We use your information to: process and fulfill your orders and communicate order updates; provide customer support and respond to inquiries; improve our website, products, and services; send marketing communications (only with your explicit consent); verify pincode serviceability and delivery address accuracy; comply with legal obligations including GST compliance and consumer protection laws.
4. Data Storage and Security
Your data is stored on secure servers with industry-standard encryption protocols. We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
Important: We do not store credit card, debit card, or any financial card data on our servers, in full compliance with RBI Tokenisation Guidelines. Payment processing (currently COD only) does not involve the collection of card data.
5. Data Sharing
We do not sell your personal data to any third party. We may share your information only with: shipping and logistics partners (Delhivery, BlueDart, DTDC, etc.) for order delivery; analytics providers (Google Analytics) for website improvement; and legal authorities when required by applicable Indian law. All third-party service providers are bound by confidentiality obligations.
6. Cookies
We use cookies and similar technologies to enhance your browsing experience, remember your cart contents (stored in localStorage), and analyze website traffic through Google Analytics. You can control cookie settings through your browser preferences. Disabling cookies may affect some website functionality.
7. Your Rights (under DPDP Act 2023)
As a data principal under the Digital Personal Data Protection Act, 2023, you have the right to:
Access: Request access to your personal data held by us.
Correction: Request correction of inaccurate or incomplete data.
Erasure: Request deletion of your personal data (subject to legal retention requirements).
Withdraw Consent: Withdraw your consent for data processing at any time.
Nominate: Nominate a person to exercise your rights in case of death or incapacity.
Grievance: File a complaint with the Data Protection Board of India.
To exercise any of these rights, contact us at info@trendsole.store.
8. Consent
By using our website and making a purchase, you consent to the collection and use of your information as described in this policy. You may withdraw your consent at any time by contacting us. Withdrawal of consent will not affect the legality of processing carried out before withdrawal.
9. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Specifically: order-related data is retained for a minimum of 8 years for GST compliance; marketing data is retained until you withdraw consent; technical/analytics data is retained for up to 26 months.
10. Children's Privacy
Our website is not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors. If we discover that we have collected data from a minor, we will delete it promptly.
11. Changes to Privacy Policy
We may update this policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.
12. Grievance Officer
In accordance with IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, and the Consumer Protection Act, 2019, you may contact our Grievance Officer for any concerns regarding your personal data or any grievances:
Grievance Officer
Entity: Trend Sole
Email: info@trendsole.store
Address: India
Response Time: Within 24 hours of receipt. Resolution within 15 days as per IT Rules.